Because each user interacts with our site and ads in different ways, we shouldn’t work with a standard attribution model. With Adinton, every single journey will have its own attribution model, and once the user has converted, Adinton will calculate the attribution model based on the engagement of the user with our ads within our site.
We have created an algorithm which reflects the true value of each channel, banner or keyword based on how it has influenced the conversion process. Since we use only our own proprietary data, we can measure variables that are simply not available in other platforms and then use this data to feed our algorithm.
If you don’t like to waste money you must play in real time. It’s impossible to move your budget smartly if you check your data every 24h. Adinton has its own webanalytics system, if this information Adinton will be able to take decisions in near-real time. You’ll be able to analyze the each individual customer journey en real time, and analyze the multichannel and cross device attribution modelling info every single hour.
More than 65% of users connect to Facebook from Mobile Devices. If you’re running campaigns simultaneously in Facebook and Adwords, it’s essential to work with a platform that lets you analyze the cross-device journey of your users. If you are not working with a cross device tracking tool you are going to be blind when analysing at least 50% of your traffic.
As a marketer managing campaigns from different Publishers, with a sizeable budget and taking great care to achieve your global conversion goals, you need a tool that can give a complete view of the customer journey of your users. You need to analyze how users are using each device and how each is performi