Disruptive Marketing Blog

Linear Attribution Model

The linear attribution model is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, proportionally. The linear attribution model is not used by default in almost all the Web Analytics Tools, like Google Analytics. Normally the Analytics Solutions have a multi-touch…

First Click: Multi Touch Attribution Step by Step

The First Click attribution model is a conversion attribution model by which the 100% of the conversion is assigned to the first campaign, medium or keyword  that participated in the customer journey. The first interaction or first click attribution model is not used by default in almost all the Web Analytics Tools, like Google Analytics. Normally the Analytics Solutions have…

PPC Keyword Analysis

How do improve the performance of my keywords without spending so much time on it? In this post, I’m going to give you tips and advice of how to optimize your time when it comes to keywords performance analysis . By applying a very easy ppc keywords analysis, you are going to be able to take the…

Facebook Ads campaign creation and custom audiences with Adinton

The Adinton team is very pleased to announce our latest improvement. Our goal and mission has always been to facilitate online marketing professionals tasks by optimizing online marketing processes so the saved time can be reused to keep improving their marketing strategies. Adinton is a bid management & attribution modeling tool which aims is to optimize online marketing…