Disruptive Marketing Blog

How to crack standard attribution models

it’s as easy as to find an user who is surfing on your site and visit much more than the average page views. I mean, if normally your site has 10 page views per visit, imagine that 1 user is consulting 50 page views in the second click.

Let’s to see:

#1 click > 5 page views

#2 click > 30 page views

#3 click > 5 page views

#4 click > 6 page views

#5 click > Conversion

Which of the next attribution models would reflect the reality of this journey?

 

Yes! you’re right!! No model meets the┬áreality of this journey.

Algorithmic Attribution is the model closer to the reality of each journey, the most exact.