Adinton Blog

Algorithmic Attribution

The Algorithmic Attribution is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, but the system gives more ore less value depending the behaviour of the users. Algorithmic Attribution will assign different value to each click depending, per example: Number the clicks until the conversion….

Linear Attribution Model

The linear attribution model is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, proportionally. The linear attribution model is not used by default in almost all the Web Analytics Tools, like Google Analytics. Normally the Analytics Solutions have a multi-touch…

First Click: Multi Touch Attribution Step by Step

The First Click attribution model is a conversion attribution model by which the 100% of the conversion is assigned to the first campaign, medium or keyword  that participated in the customer journey. The first interaction or first click attribution model is not used by default in almost all the Web Analytics Tools, like Google Analytics. Normally the Analytics Solutions have…