Adinton Blog

What is attribution marketing for?

For making decisions. Attribution Marketing must help you to make decisions and take control of your marketing budget. All those statistics that do not help you to increase your income knowing your customers better, are “ego-statistics”. I mean, they only help to others think how smart you are taking deep but useless data. Here is…

AdWords Click Fraud Detection

AdWords Click Fraud Detection Google AdWords is an advertising system where advertisers specifically bid on specific keywords in order for their clickable ads to appear among top regarding Google’s search results. The ads play on certain websites, users click over the ads, and that is how the Google makes money. Brief system about how AdWords…

Eliminate click fraud

Contents1 Eliminate Click Fraud 1.1 What is a Click Fraud1.1.1 Beware of your competitors1.1.2 2. Limit your exposure1.1.3 3. Target high-value sites1.1.4 4. Fraud Prevention software1.1.5 Conclusion Eliminate Click Fraud Many PPC (paid per click) websites along with Google AdWords suffer from a severe cyber threat which does not only rob them millions of dollars…

Best Click Fraud Software and Budget Protector

Best Click Fraud software PPC (Paid per click) websites usually generate their revenue through various clicks administered by the users all over the globe. But there are some complexities associated with it in the form of the click frauds. Many people try to steal revenue from these websites or advertisers by registering illicit or illegal…

Is click fraud illegal?

Is Click Fraud Illegal Click fraud is a type of fraud that occurs on the internet, basically on PPC websites when users start registering fake or unethical clicks over a particular website. The website having low immunity or technological difficulties start registering the clicks as legit and generate the rewards. Hence, people when dealing with…

Click Fraud Protection explained

Contents1 CLICK FRAUD PROTECTION1.1 What is click fraud?1.2 How Google detects invalid clicks for Adwords and Adsense?1.3 Tips to Eliminate Click Fraud 1.3.1 1.  Focus more on Facebook or twitter advertising:1.3.2 2.  Induce IP segregations in Google AdWords:1.3.3 3.  Remarketing PPC campaigns by running GDN: 1.3.4 4.  Click fraud protection software1.3.5 5.  Adjust Ad Targeting:  CLICK FRAUD PROTECTION What is click fraud?…

cac payback

Best E-commerce KPIs with examples

Contents1 Best E-commerce KPIs with examples1.1 Key Performance Indicators1.2 Customer KPI:1.2.1 Customers:How much clients are you earning monthly, daily, weekly, yearly,…?1.2.2 New Customers:1.2.3 Recurring Customers:1.2.4 Frozen Customers:1.3 Revenue KPIs1.3.1 Total Revenue1.3.2 New Revenue:1.3.3 Recurring Revenue:1.3.4 Average Revenue per Purchase (ARPP)1.3.5 Average Revenue per User (ARPU)1.3.6 Average Revenue per New Customer (ARPNC)1.3.7 Average Revenue per Recurring…

Ad Fraud in Remarketing Campaigns?

Here we share with you a real case happening with some our clients using our  Click Fraud Software.   Each 5 minutes there is a click in his advertisements, with the same IP.  Probably seconds do not match because we measure the click when it “land” in our client landing. Since this moment until the destiny…

What is Marketing Performance Management?

Marketing performance management, commonly referred to as MPM, is the process of enhancing the effectiveness of the marketing strategies, with the goal of improving the ROI. This is a process that will encompass technologies, planning processes, services as well as the performance measurement and eventually establishing predictive marketing data. Ultimately, the purpose of MPM is…