Autobidding based on Algorithmic Attribution. Boost your Conversions

If you can’t feel it, you can’t understand it.

Clean Data. Smart Optimizations.

How to Break the Marketing Rules

1. Big Data & Machine Learning

1. Big Data & Machine Learning

We’re a team of Online Marketers, all together we’ve managed online marketing budgets bigger than 50 Millions €. The big difference and the key factor for success is to work with the cleanest and richest data.

Adinton storage and organize the whole data of your site for getting the best insights.

2. Algorithmic Attribution

2. Algorithmic Attribution

Adinton counts every single click made by the users on your ads and on your website.

So we can tell if a channel is really influencing conversions or not. Adinton then transforms this information into useful data giving advice, suggestions and modifying your bids or creating remarketing campaigns.

3. Marketing Automation

3. Marketing Automation

Once Adinton learns how your customers act with your site and ads, we start to improve your Online Marketing Budget.

We’ve created a technolgy that optimize the bids of your keywords in Real Time based on our algorithmic attribution score.

Why should you make a trial with us?

Manage Smarter your Online Marketing Budget

Adinton will give you the insights for making your investment really more profitable. What would you do if you knew where and how much to invest for maximizing your conversions?

adwords-rules-private
How Adinton Works

Analyse each individual customer journey in real time and... action!

Adinton analyses each individual customer journey, calculating (for each conversion) exactly how much “influence” in terms of conversion value has been derived from each channel, banner or keyword, in order to reach your objectives in real time.

attribution-marketing
What we are

Marketing Attribution, Marketing Automation,... just Marketers like you

Adinton is a platform based on algorithmic attribution analisys and marketing automation. You’ll be able to increase/decrease your adwords bids, marketing budgets per channel depending if your traffic is converting, assisting to others to convert… and let me repeat: In Real Time.

Who's working with us

20000
Daily Adwords Bidding Updates
43
% ROI Improvement
31
hours per week and worker saved

Take a quick look to our Features

All these features working together make Adinton Magic

Attribution Modeling in Real Time

Attribution Modeling in Real Time

The standard Adinton cookie by default lasts 90 days, however we have developed a way of calculating and analysing data that is so advanced it allows us to create attribution models based on the interaction of different channels, banners or keywords all in real time.

Adinton Score

Adinton Score

Since we use only our own proprietary data, we can measure variables that are simply not available in other platforms and then use this data to feed our algorithm.

Adwords Bid Management

Adwords Bid Management

Our bid management rules are busy working every 30 minutes unless a client specifically requests it where we can speed this process up to once every minute! Adinton is able to perform this many updates quickly and efficiently quite simply because we dont depend on third parties for our data.

Adwords Auto Bidding

Adwords Auto Bidding

You can create your own custom rules mixing Adwords and Adinton’s variables.

Increase the 1.05xCPC if QualityScore>7 AND AveragePosition >1.5 AND NewCustomers>10, execute each 24 hours.

CPC and Budget Rules, you can activate your own rules or our standard rules. Imagine how much time you’d save if you can automate your weekly optimization tasks.

Analyse the kind of traffic of each channel is getting

Analyse the kind of traffic of each channel is getting

Starters, finishers, influencers,… if we want to invest our marketing budget efficiently we need to know what kind of traffic each channel is bringing to our business. Detect if PPC is starting customer journeys or if SEO is closing them. Understanding how our users is interacting with our marketing campaigns is important for success.

Track OFFLINE Conversions

Track OFFLINE Conversions

If the Journey of your business is Click > Lead > Call Center > Conversion. We are ready for track it!

You just need to add a little order in your CRM and we each time a conversion is done, Adinton will know and will re-track the complete journey. Obviously, you’ll be able to create Adwords Rules with Offline conversion data.

Post View Impressions and Viewability

Post View Impressions and Viewability

We like to go ahead and we don’t just track impressions, we track viewability of the banners, as well. Why do you want to know post view conversions of banners that weren’t seen, don’t you?

We just track the attribution of the banners if these banners have been seen.

Effortless Implementation

Effortless Implementation

Adinton is extremely quick to set up… its as easy as two simple steps! First insert our tracking tag and secondly copy and paste our conversion tag onto your (or your customer´s) page. Could we have simplified things even further just to one single tag?? Yes we could, but not without compromising some of the smart business intelligence that Adinton is known for.

Analysing each individual ``Customer Journey``

Analysing each individual ``Customer Journey``

Adinton analyses each Customer Journey individually and therefore, allows you to understand the true impact of one marketing channel on another.

Clicks Post Conversions

Clicks Post Conversions

Once a user converts we all know what happens next?! People stop bothering about recording the customer journey. Adinton goes one step further and not only provides information throughout the entire conversion process but also post conversion!Did you realise that for some channels and keyword sets , 17% of the traffic is generated post conversion?

New Business vs Recurring Business Analysis

New Business vs Recurring Business Analysis

Now, you’ll be able to know which channel, keyword, banner is generating more New Business vs Recurring Business. Why not increase the budget for those channels/keywords that are generating more new revenue, clients to your company.

User Centric Analysis

User Centric Analysis

With Tracer Reports, you’ll be able to analyze the single journey that one of your customer did before the conversion was done. Do you like to know which was the journey of the Transaction ID =12313213, now it’s easy to know.

DATA lovers

DATA lovers

We are based our ROI Software on the quality of the Data. We can’t optimise deeply any marketing campaign if our data is not clean and complete. We worked with GA like you, in fact, we still work with, but when you want to go a step ahead, you can’t (at least with freemium version). And remember, if it’s free then you are the product.

You are the only one proprietary of the data that Adinton storages, if you need we export to .sql, .csv, let us know.

Cross Device, Crosss Domain Attribution

Cross Device, Crosss Domain Attribution

It doesn’t matter if your customer journey is too long or short, or if your user access to your site through ipad, mobile, desktop, or if you need more than one domain to convert. We can track it… all.

From real users, real success

Why customers love us

Enrique Clemente

By utilizing Adinton and its certified tool, we can review all traffic sources related to our campaigns and so we can detect all those automated tools that generate clicks. With this information we can then assess the exact number of fraudulent clicks being generated.

Enrique Clemente - Idento
Sergio Beorlegui

On average, clients using Adinton have managed to exceed their conversion goals by more than 25% as well as lowering their CPAs by10%

Sergio Beorlegui - Navarra University
Andrea M. Wiesing

We're increased our Revenue x10. Now we want even more and Adinton is still giving us more insights. Now, we don't know how many times our bids are changed in a single day, but we are still growing.

Andrea M. Wiesing - Themetwins

Do you want to know really how are performing your online marketing campaigns?

It’s time to break the rules and start to see your stats as real as your customers are.