Disruptive Marketing Blog

AdWords Click Fraud Detection

AdWords Click Fraud Detection

Google AdWords is an advertising system where advertisers specifically bid on specific keywords in order for their clickable ads to appear among top regarding Google’s search results. The ads play on certain websites, users click over the ads, and that is how the Google makes money.

Brief system about how AdWords works

Google AdWords is effective for all sort of business platforms unless they don’t bid on weak keywords or make pathetic, useless ads for advertising. In order to make the best of your investment you will have to follow these necessary steps;

  1. Bidding for favorable keywords which align best with your company is very crucial.
  2. Design alluring and elegant ads for eye-catching the audience and baiting them to click over it.
  3. Signing a digital contract with google ads regarding their primal cut and what you will be getting after each click.

After contemplating each and everything there is about the google ads, we have to divert our attention towards a factual phenomenon taking place under the nose none other than Google ads click frauds.

AdWords Click Fraud

Click Fraud is more likely to occur when using a PPC (Paid per click) website to generate the revenue. Click fraud happens when a series of invalid clicks generated by a person, a computer script or likewise software tries to deprive the original user out of his/her web browser. , and they still follow up at the wrong link.

The hosting website registers it as legitimate click made intentionally by the user and pays revenue to the web browser, third-party fraudsters being in control of the web browsers claim that money without the user knowing what is happening?

This is how the system works many companies and online websites signed up with Google AdWords have devised sound strategy about detecting and preventing the PPC click fraud. The various listed techniques are as follows;

  1. Analysing the clicks

Google AdWords uses a sophisticated system which examines every click made upon the ad you placed. Every click is maintained, observed and controlled using computers and intelligent algorithmic calculations. These take in account various factors including;

  • Time of the click
  • Tracking IP addresses of the accurate location posed by the fraudulent clicks.
  • Device ID’s of the user to authenticate the click

After verifying above mentioned criteria, a click is labelled authenticated or fraudulent and is treated according to the given aspect.

2. Extensive Database

Google AdWords has an extensive user database who volunteer for various PPC campaigns. The data itself provides a critical role in analysing whether the click administered is genuine or not. Following factors may intervene when it comes to detecting an invalid click;

  • Clicks generated from the botnets and automated tools
  • Users manually clicking the same add repeatedly even after they were accommodated for their click
  • Clicks from known VPNs and shared IP addresses

3. Invalid Click Investigator

Google AdWords has introduced its very own click fraud investigator who works on a simple algorithm. It detects the fraud clicks based on the criteria developed for analyzing the click, once labelled as the fraud it tends to permanently exclude the IP address of the click and its source altogether making the future transactions more secure. AdWords click fraud detection system might not be stated as a pioneer solution, but it sure tackles various fraud click farms.

This is how Google AdWords analyses the clicks data coming into the database and generates rewards accordingly. However, organizations or people indulged in the fraud market has anti-click fraud software to even the odds. But the intelligent system always takes a leap and uncover the fraud clicks from the genuine ones making the PPC websites more secure and saving investors tons of revenue.