Disruptive Marketing Blog

What is Marketing Performance Management?

Marketing performance management, commonly referred to as MPM, is the process of enhancing the effectiveness of the marketing strategies, with the goal of improving the ROI. This is a process that will encompass technologies, planning processes, services as well as the performance measurement and eventually establishing predictive marketing data. Ultimately, the purpose of MPM is…

attribution-models

What is the Most Effective Attribution Model That SaaS Vendors Should Use to Measure the Results of Their Online Lead Generation Campaign?

Attribution modeling is the process of coming up with a set of rules on how you will assign credit to the different touch-points in your marketing strategy. This set of rules applies across campaigns as well as channels or devices. The purpose of finding an attribution model is so that you can be able to…

What is Ad Fraud?

Marketing is integral when it comes to making and/ or boosting your sales. It doesn’t matter whether you’re in the product or the service industry. Marketing will always play a critical role in the success of your business. Advertising is one important aspect of marketing. It’s an important tool when you’re trying to drive sales…