Disruptive Marketing Blog

Ad Fraud in Remarketing Campaigns?

Here we share with you a real case happening with some our clients using our  Click Fraud Software.   Each 5 minutes there is a click in his advertisements, with the same IP.  Probably seconds do not match because we measure the click when it “land” in our client landing. Since this moment until the destiny…

What is Marketing Performance Management?

Marketing performance management, commonly referred to as MPM, is the process of enhancing the effectiveness of the marketing strategies, with the goal of improving the ROI. This is a process that will encompass technologies, planning processes, services as well as the performance measurement and eventually establishing predictive marketing data. Ultimately, the purpose of MPM is…