Disruptive Marketing Blog

Is click fraud illegal?

Is Click Fraud Illegal Click fraud is a type of fraud that occurs on the internet, basically on PPC websites when users start registering fake or unethical clicks over a particular website. The website having low immunity or technological difficulties start registering the clicks as legit and generate the rewards. Hence, people when dealing with…

Click Fraud Protection explained

CLICK FRAUD PROTECTION What is click fraud? An illegal practice that is prohibited by any government is a Click Fraud. The click fraud is basically when a user clicks on a website click through advertisement and increases the number of payable clicks to the advertiser. This could even be a manual click by an individual using…

Best E-commerce KPIs with examples

Best E-commerce KPIs with examples Key Performance Indicators As wikipedia says: (KPI) is a type of performance measurement.[1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. Remember the most important part of each one of these KPIs is to analyze them under…

Ad Fraud in Remarketing Campaigns?

Here we share with you a real case happening with some our clients using our  Click Fraud Software.   Each 5 minutes there is a click in his advertisements, with the same IP.  Probably seconds do not match because we measure the click when it “land” in our client landing. Since this moment until the destiny…