How to increase sales in your ecommerce?
Here we share our case study with Petsonic. We simply multiplied their online sales several times by using our PPC Bid Management tool for Adwords.
Disruptive Marketing Blog
What are the Attribution Models?
Let’s try to explain how attribution models can help your business. Remember, help your business means, sell more. For this we have created a short course of approximately 8 posts with emails where we will deepen on how a Data Driven philosophy can help our marketing strategy. If you have considered how attribution models can…
30 indicators that you are an old online marketing rocker!
You have searched/navigated in Altavista You have downloaded cracks in “Astalavista” You have worked with tools like Analog y Webtrends with logs You decided between Internet Explorer or Netscape. Wow Firefox Born =D Then was launched urchin & time ago it disappeared… Hi google analytics! You have added the awstats counter in your web <Meta…
Ad Fraud in Remarketing Campaigns?
Here we share with you a real case happening with some our clients using our Click Fraud Software. Each 5 minutes there is a click in his advertisements, with the same IP. Probably seconds do not match because we measure the click when it “land” in our client landing. Since this moment until the destiny…
Analysis of different attribution models and which is the best for my business
Google Analytics has had a report on attribution models for many years. All marketers in the world have heard about attribution models, understand them, know they are or will be necessary, but few really know how it works. Honestly, it’s really a mess of noses. Google Analytics says this: and then he shows you this:…
How Google Analytics counts Direct traffic
LunaMetrics has published this fantastic post which i would recommend to read, print and frame. See how the things are, we complain that Facebook, FacebookAds counts “weird” the conversions, something that is also true, we distrust but someone and not all pause the campaigns. Let’s go to the point, that’s how Google Analytics counts Direct…
What happens in your E-Commerce when you Duplicate your Adwords investment?
The day arrives, that day you achieve stabilize the CPA of your Adwords campaigns and you are able to predict how you are going to close the month at conversions level, because you know that you may have 10% variance with your objective CPA. You present the monthly report, with pride, everything controlled, stable CPA,…
Why Is Important To Connect Your CRM to Your Marketing Strategy
The secret to achieving great success in your business is managing the relationships with the customers. As long as the customers can always feel that their needs are addressed adequately, then, you can expect to have more business come your way. A good number of people assume the customer relationship management (CRM) is just an…
How To Calculate ROI of Your Marketing Strategy
There are different channels of marketing and this has made it easier to reach customers through different channels. However, when using several marketing channels at a go, it may be hard to tell, which one is rewarding your effort. In order to ascertain this, you need to calculate ROI on the various marketing strategies. This…
What is Marketing Performance Management?
Marketing performance management, commonly referred to as MPM, is the process of enhancing the effectiveness of the marketing strategies, with the goal of improving the ROI. This is a process that will encompass technologies, planning processes, services as well as the performance measurement and eventually establishing predictive marketing data. Ultimately, the purpose of MPM is…