“If it’s free it’s because you ARE the product” This simple phrase, which we all recognize when talking about Facebook, Twitter, and social media specifically, should also probably refer to online marketing in general. The premise is quite simple: Facebook, Linkedin, Twitter and Instagram are free because their users represent the actual value of the…
What are the updates in the new Adinton Version 2.0?? We’re delighted to share all the improvements that we’ve made in the new version of Adinton with you. We’re working extremely hard to provide one of the most sophisticated and scalable tools that you can find anywhere in the market. New Adinton has been…
When you heard about Attribution Models probably the first question that comes to your head is “What could be the best multi-touch attribution model for my company”? To answer this question, we should ask two more questions before: Are you a new brand or product? Do you sell a product where the purchasing process is more…
The Algorithmic Attribution is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, but the system gives more ore less value depending the behaviour of the users. Algorithmic Attribution will assign different value to each click depending, per example: Number the clicks until the conversion….
The time decay attribution model is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, proportionally, but the system gives more value if the click is nearer of the conversion. The time decay attribution model is not used by default in almost all…
The linear attribution model is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, proportionally. The linear attribution model is not used by default in almost all the Web Analytics Tools, like Google Analytics. Normally the Analytics Solutions have a multi-touch…
The last click attribution model is a conversion attribution model by which the 100% of the conversion is assigned to the last campaign, medium or keyword that participated just before of a conversion is done. The last click attribution model is used by default in almost all the Web Analytics Tools, like Google Analytics. Normally…
The First Click attribution model is a conversion attribution model by which the 100% of the conversion is assigned to the first campaign, medium or keyword that participated in the customer journey. The first interaction or first click attribution model is not used by default in almost all the Web Analytics Tools, like Google Analytics. Normally the Analytics Solutions have…
How should I measure my digital marketing strategy to sell more? If you are interested on how to measure your marketing strategy or just want to check how your current strategy is working, this article might be of high interest for you. We will proceed with explaining the importance of digital marketing, emphasizing e-commerce and…
In this post I will talk about the Google Adwords cost per click (CPC), how to calculate the CPC for a new keyword, how Google Adwords calculates the final CPC we end up paying and how to optimize our CPC bids. What is the maximum cost per click? The maximum CPC is the maximum amount we are willing…
