Disruptive Marketing Blog

attribution-models

What is the Most Effective Attribution Model That SaaS Vendors Should Use to Measure the Results of Their Online Lead Generation Campaign?

Attribution modeling is the process of coming up with a set of rules on how you will assign credit to the different touch-points in your marketing strategy. This set of rules applies across campaigns as well as channels or devices. The purpose of finding an attribution model is so that you can be able to…

What is Ad Fraud?

Marketing is integral when it comes to making and/ or boosting your sales. It doesn’t matter whether you’re in the product or the service industry. Marketing will always play a critical role in the success of your business. Advertising is one important aspect of marketing. It’s an important tool when you’re trying to drive sales…

What is Marketing Attribution?

Marketing is important if you want to make your product or service visible. This ultimately leads to conversions. That’s the end goal of any marketing campaign or channel. If you’re a client, you would want to know the impact that the marketing touch-points have on conversions. On the other hand, if you’re the marketer you…