For making decisions. Attribution Marketing must help you to make decisions and take control of your marketing budget. All those statistics that do not help you to increase your income knowing your customers better, are “ego-statistics”. I mean, they only help to others think how smart you are taking...
What are the Attribution Models?
Let’s try to explain how attribution models can help your business. Remember, help your business means, sell more. For this we have created a short course of approximately 8 posts with emails where we will deepen on how a Data Driven philosophy can help our marketing strategy. If you...
Analysis of different attribution models and which is the best for my business
Google Analytics has had a report on attribution models for many years. All marketers in the world have heard about attribution models, understand them, know they are or will be necessary, but few really know how it works. Honestly, it’s really a mess of noses. Google Analytics says this:...
How Google Analytics counts Direct traffic
LunaMetrics has published this fantastic post which i would recommend to read, print and frame. See how the things are, we complain that Facebook, FacebookAds counts “weird” the conversions, something that is also true, we distrust but someone and not all pause the campaigns. Let’s go to the point,...
What is Marketing Performance Management?
Marketing performance management, commonly referred to as MPM, is the process of enhancing the effectiveness of the marketing strategies, with the goal of improving the ROI. This is a process that will encompass technologies, planning processes, services as well as the performance measurement and eventually establishing predictive marketing data....