Disruptive Marketing Blog

What is attribution marketing for?

For making decisions. Attribution Marketing must help you to make decisions and take control of your marketing budget. All those statistics that do not help you to increase your income knowing your customers better, are “ego-statistics”. I mean, they only help to others think how smart you are taking deep but useless data. Here is…

What is Marketing Performance Management?

Marketing performance management, commonly referred to as MPM, is the process of enhancing the effectiveness of the marketing strategies, with the goal of improving the ROI. This is a process that will encompass technologies, planning processes, services as well as the performance measurement and eventually establishing predictive marketing data. Ultimately, the purpose of MPM is…

attribution-models

What is the Most Effective Attribution Model That SaaS Vendors Should Use to Measure the Results of Their Online Lead Generation Campaign?

Attribution modeling is the process of coming up with a set of rules on how you will assign credit to the different touch-points in your marketing strategy. This set of rules applies across campaigns as well as channels or devices. The purpose of finding an attribution model is so that you can be able to…

What is Marketing Attribution?

Marketing is important if you want to make your product or service visible. This ultimately leads to conversions. That’s the end goal of any marketing campaign or channel. If you’re a client, you would want to know the impact that the marketing touch-points have on conversions. On the other hand, if you’re the marketer you…