We’ve achieved to almost as smart as the thieves, we can analyze ton of information in real time. While faster we detect the fraud, the pain will be lower. Let me say again: We are an attribution marketing software and we know how to work with ton of data in real time. Now, we’ve developed a tool to combat the fraud, basically because we don’t want to track clicks from bots. It’s cheaper for us to combat click fraud than analyze bots journeys.
Especially if you’re running Google Display Network Campaigns and.. . With mobile devices! You should work with a click fraud detect software. Google and all big companies are working hard to fight against click fraud. But, we need to help them to clean internet of malicious behavior, specially if this behavior is hurting your business. The fraud with mobile devices and Display campaigns is huge, keep your campaigns safe.
If a sophisticated ad fraud company are clicking in your Ads and after every single click, they delete cookies and change IP via Proxy, we can detect them thanks to our own technology who analyzes in Real Time the different device that is clicking in your Ads.
We go ahead and our technology can detect each individual DeviceID or Digital Fingerprint. When a thief deletes cookies or changes of IP, Adinton knows that clicks are coming from the same device. If you detect a Device ID is generating 97 clicks, from 97 different IPs and from 97 different cookies, would it seem fraud, wouldn’t it?
We need to work with two tags, the first one is like GA’s tag, should be located in every single page, and the second one is like Adwords Conversion tracking, should be added in the thank you page. Working with two tags we can measure each click, each source… and the behavior inside of your site! While more information we have, our machine learns faster and take better decisions.
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