Adinton Blog

last-click-attribution

What is Attribution Modeling?

What is Attribution Modeling? Marketers are constantly bombarded with new campaigns for products and services. The ever-increasing number makes it hard to pinpoint exactly which campaign yielded conversions. Attribution modeling can therefore be defined as a means of assigning credit to campaigns for conversions. For every purchase, credit must be assigned to a campaign. Benefits…

Job Offer: Marketing Manager

We need a Marketing Manager who helps us to grow our company and brand awareness globally. Your Responsibilities: Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of…

Ad Fraud and New Online Marketing Agencies

I was delighted with Ad Stage news, in which Pritchard, Chief Brand Officer at Protect & Gambler told that it was time to take action and his marketing investments in general and online were monitored and controlled at exhaustive and demanding levels to avoid burn his budget. Up today, Ad fraud can be really painful for…