Adinton can detect the cookies that have connected to your site from a TV campaign. With this information Adinton can calculate attribution from TV to SEO or increasing your Adwords bids depending of the success of your TV Ads.
Would you like to see your TV stats as Google Analytic’s utms? We’ve made it.
We’ve made easy to track and to understand the real influence of your TV campaigns on your business. Adinton knows how much traffic is accessing to your site thanks a TV campaign and add utm_source=TV to each cookie. Once each visitor is tagged as TV, Adinton calculates in real time each customer journey.
More than 65% of users connect to Facebook from Mobile Devices. More than 70% of your online traffic in one single day could be coming thanks to your TV Campaigns. If you’re running campaigns simultaneously in TV, Facebook and Adwords, it’s essential to work with a platform that lets you analyze the cross-screen journey of your users. If you are not working with a cross screen tracking tool you are going to be blind when analysing at least 50% of your traffic.
As a marketer managing campaigns from different Publishers, with a sizeable budget and taking great care to achieve your global conversion goals, you need a tool that can give a complete view of the customer journey of your users. You need to analyze how users are using each device and how each is performi
Adinton will be able to increase/decrease your Adwords Bids based on your TV performance. Are you TV campaigns influencing to your user to convert more, Adinton will increase any single bid of every single keyword in real time. The Best Bid Optimization Software and the Best Attribution Software working together and made by 1 single team.
Are your user connecting to your site from SEO or PPC? what are they doing after seeing your TV Ad? Are your user coming back to your site a couple of days after? are they converting? Even… are my users going to my shop and buying?
Adinton can analyze exactly how is performing and influencing your TV ads. Adinton transforms your Offline TV Data in online actionable information. You’ll be able to understand your offline data like online stats.